To celebrate the upcoming Sept. 29 launch of the all-new, CG-animated series Teenage Mutant Ninja Turtles, Nickelodeon is launching an immersive, experiential campaign at Comic-Con International: San Diego 2012 — ‘Turtles vs. Foot’, recruiting fans to fight for good alongside the Turtles or join the forces of evil with the Foot Clan.
Beginning Thursday, July 12, Turtles and Foot Clan street teams will be in downtown San Diego and at San Diego International Airport distributing recruitment propaganda encouraging fans to choose a side. . Throughout the city, wild postings, guerrilla chalk art on sidewalks and outdoor video projections will drive fans to a mobile website, m.turtlesvsfoot.com, where they can also choose their side and participate in missions to achieve real-time rewards and receive a phone call from either Splinter or Shredder.
Fans can also visit the ‘Turtles vs. Foot’–branded truck in Petco Park’s parking lot Thursday, July 12 – Saturday, July 14, between 10am –7pm, to receive their physical badge of allegiance and either a Foot Clan or Turtles Trucker hat (while supplies last). If spotted by the street teams wearing a hat anytime throughout the weekend, fans qualify for a chance to win a Turtle Prize Pack jam-packed with collectibles and an autographed piece of classic memorabilia from co-creator of the original TMNT series, Kevin Eastman.
Nickelodeon teamed up with digital creative agency, Tribal DDB Worldwide, to develop the ‘Turtles vs. Foot’ concept and bring the campaign to life.
Nickelodeon’s Teenage Mutant Ninja Turtles begins as the turtles emerge from their hidden lair in the sewers for the very first time, ready to confront the wondrous and hostile world of New York City and face enemies more dangerous and pizza more delicious than anything they could have imagined. Funnier and with more Ninjutsu than ever before, the show will explore the companionship of four teenage brothers learning to rely on themselves and one another as they unravel the mystery of their existence and grow to become the heroes in a half-shell that they are destined to be. The premiere episode was executive produced by Ciro Nieli, Joshua Sternin & Jeff Ventimilia and Peter Hastings.
Considered one of the most popular kids’ television programs of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned four blockbuster theatrical releases. The property also has translated into a significant consumer products business—with DVDs, video games, toys and more–that has generated billions of dollars at retail.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
The Teenage Mutant Ninja Turtles (and The Legend of Korra) will be headlining the Nickelodeon presentations this year at San Diego Comic-Con. Jason Biggs, (Leonardo), Sean Astin (Raphael), Rob Paulsen (Donatello) and Greg Cipes (Michelangelo) and executive producer Ciro Nieli will be on the panel to discuss the new Teenage Mutant Ninja Turtles show on Friday July 13th.
The Turtles will also be at the Nick booth giving away promotional material for the new show.
Also be sure to stop by the IDW booth as well as checking out Artist Alley for TMNT artists!
The Boston Comic-Con is scheduled for Saturday, April 21st, and Sunday April 22nd, 2012.
Kevin Eastman is best known as the co-creator of the Teenage Mutant Ninja Turtles, a comic book phenomenon which was founded in Northampton, MA! For the past twenty years Eastman has owned, edited, and published the magazine Heavy Metal. Boston Comic Con is thrilled to bring this comic book icon back to the Bay State!
Simon Bisley is one the British masters of comics starting out in the lauded title 2000AD with ABC Warriors and Slaine the Horned God. His painting have graced the covers and pages of title including Judge Dredd, Batman,Teenage Mutant Ninja Turtles,Hellblazer, and many more. A rare US appearance only at the Boston Comic Con!
David Petersen became an indie comics sensation with the release of his epic Mouse Guard. Since then his award-winning series has garnered popular and critical acclaim as one of the best kid-friendly publication on the market. He has also been providing cover art for the Teenage Mutant Ninja Turtles Mico-Series.
Also, you can find Michael Dooney down in the artist alley.
If you spot any other TMNT alumni let us know!